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sticky_devices="small-visibility,medium-visibility,large-visibility" sticky_offset="" absolute="off" absolute_top="" absolute_right="" absolute_bottom="" absolute_left="" filter_type="regular" filter_hover_element="self" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" transform_type="regular" transform_hover_element="self" transform_scale_x_hover="1" transform_scale_y_hover="1" transform_translate_x_hover="0" transform_translate_y_hover="0" transform_rotate_hover="0" transform_skew_x_hover="0" transform_skew_y_hover="0" transform_scale_x="1" transform_scale_y="1" transform_translate_x="0" transform_translate_y="0" transform_rotate="0" transform_skew_x="0" transform_skew_y="0" transform_origin="" transition_duration="300" transition_easing="ease" transition_custom_easing="" motion_effects="W10=" scroll_motion_devices="small-visibility,medium-visibility,large-visibility" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset="" last="true" border_position="all" first="true"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="" rule_size="" rule_color="" hue="" saturation="" lightness="" alpha="" user_select="" awb-switch-editor-focus="" content_alignment_medium="" content_alignment_small="" content_alignment="center" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" width_medium="" width_small="" width="" min_width_medium="" min_width_small="" min_width="" max_width_medium="" max_width_small="" max_width="" margin_top="" margin_right="" margin_bottom="0px" margin_left="" fusion_font_family_text_font="" fusion_font_variant_text_font="" font_size="30px" line_height="1" letter_spacing="" text_transform="" text_color="" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset="" logics=""] Prof. Dr. Guido Sommer [/fusion_text][fusion_text animation_direction="left" animation_speed="0.3" animation_delay="0" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" content_alignment="center"] CEO [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="" rule_size="" rule_color="" hue="" saturation="" lightness="" alpha="" user_select="" awb-switch-editor-focus="" content_alignment_medium="" content_alignment_small="" content_alignment="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" width_medium="" width_small="" width="" min_width_medium="" min_width_small="" min_width="" max_width_medium="" max_width_small="" max_width="" margin_top="" margin_right="" margin_bottom="" margin_left="" fusion_font_family_text_font="" fusion_font_variant_text_font="" font_size="" line_height="" letter_spacing="" text_transform="" text_color="" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset="" logics=""] Im Sommersemester 2019 war Thomas Stranig als Referent und Markenexperte in meiner Veranstaltung an der Hochschule Kempten, Fakultät Tourismus-Management, zu Gast. Er hat es geschafft, die Studierenden so in seinen Bann zu ziehen und zu begeistern, dass er bei der Veranstaltungsevaluation zum Semesterende ungestützt häufig als absolutes Highlight genannt wurde. Ich bedanke mich für sein großes Engagement und werde bei so viel Inspiration demnächst wohl mehr Abschlussarbeiten zum Thema „Marke“ betreuen. [/fusion_text][fusion_button link="https://www.hs-kempten.de" enable_hover_text_icon="no" hover_text="" title="" target="_blank" link_attributes="" aria_role_button="0" alignment_medium="" alignment_small="" alignment="center" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" color="custom" button_gradient_top_color_hover="#333333" hue="" saturation="" lightness="" alpha="" button_gradient_top_color="#0069b3" button_gradient_bottom_color_hover="#333333" button_gradient_bottom_color="#0069b3" gradient_start_position="" gradient_end_position="" gradient_type="" radial_direction="" linear_angle="" accent_hover_color="#ffffff" accent_color="#ffffff" type="" bevel_color="" bevel_color_hover="" border_top="" border_right="" border_bottom="" border_left="" border_radius_top_left="5" border_radius_top_right="5" border_radius_bottom_right="5" border_radius_bottom_left="5" border_hover_color="#ffffff" border_color="#ffffff" size="small" padding_top="" padding_right="" padding_bottom="" padding_left="" fusion_font_family_button_font="" fusion_font_variant_button_font="" font_size="" line_height="" letter_spacing="" text_transform="" stretch="default" margin_top="30px" margin_right="" margin_bottom="" margin_left="" icon="fa-arrow-alt-circle-right fas" hover_icon="" icon_position="left" icon_divider="no" hover_transition="icon_position" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset=""]Zur Website[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

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transform_origin="" transition_duration="300" transition_easing="ease" transition_custom_easing="" motion_effects="W10=" scroll_motion_devices="small-visibility,medium-visibility,large-visibility" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset="" last="true" border_position="all" first="true"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="" rule_size="" rule_color="" hue="" saturation="" lightness="" alpha="" user_select="" awb-switch-editor-focus="" content_alignment_medium="" content_alignment_small="" content_alignment="center" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" width_medium="" width_small="" width="" min_width_medium="" min_width_small="" min_width="" max_width_medium="" max_width_small="" max_width="" margin_top="" margin_right="" margin_bottom="0px" margin_left="" fusion_font_family_text_font="" fusion_font_variant_text_font="" font_size="30px" line_height="1" letter_spacing="" text_transform="" text_color="" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset="" logics=""] Franz Rosenmayr [/fusion_text][fusion_text animation_direction="left" animation_speed="0.3" animation_delay="0" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" content_alignment="center"] CEO [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="" rule_size="" rule_color="" hue="" saturation="" lightness="" alpha="" user_select="" awb-switch-editor-focus="" content_alignment_medium="" content_alignment_small="" content_alignment="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" width_medium="" width_small="" width="" min_width_medium="" min_width_small="" min_width="" max_width_medium="" max_width_small="" max_width="" margin_top="" margin_right="" margin_bottom="" margin_left="" fusion_font_family_text_font="" fusion_font_variant_text_font="" font_size="" line_height="" letter_spacing="" text_transform="" text_color="" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset="" logics=""] Nach 25 Jahren erfolgreicher Marktpräsenz der Hotel Angebotsgruppe „Mountain Bike Holidays“ wurde eine Standortüberprüfung notwendig. Wie haben sich die Kundenwünsche verändert?, Wofür steht die Marke?, Was ist der Markenkern? Wie stehen unsere Kunden (Konsumenten, Hotels und Tourismusverbände) zur Marke und zum Produkt? Für diese und noch einige Fragen haben wir Antworten gesucht um „Mountain Bike Holidays“ mit den richtigen Angeboten in die Zukunft führen zu können. Thomas Stranig war uns von einigen seiner Projekte in der Region vom Namen bekannt. Sein Ansatz den Markenprozess zu gestalten hat uns überzeugt und wir haben bei der Kombination aus Tourismus, Bewegung und Natur schnell eine gleiche Wellenlänge gefunden. Seine Auswertungen aus den umfangreichen persönlichen und schriftlichen Befragungen haben uns eine neue Rundumsicht und aufschlussreiche Erkenntnisse gebracht. Seine kreativen Ansätze haben nicht nur uns sondern auch unsere Kunden bei mehreren Präsentationen überzeugt. Die Qualität der Arbeit hat zur Fortsetzung unserer Zusammenarbeit bei unserem Produkt „Almliesl“ Hüttenvermietung und zur Entwicklung einer völlig neuen Marke für der genussvollen Radtourismus „Velontours“ geführt. Thomas Stranig, verlässlich, kreativ, kompetent und sympathisch. Gerne wieder. [/fusion_text][fusion_button link="https://www.velontour.info" enable_hover_text_icon="no" hover_text="" title="" target="_blank" link_attributes="" aria_role_button="0" alignment_medium="" alignment_small="" alignment="center" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" color="custom" button_gradient_top_color_hover="#333333" hue="" saturation="" lightness="" alpha="" button_gradient_top_color="#0069b3" button_gradient_bottom_color_hover="#333333" button_gradient_bottom_color="#0069b3" gradient_start_position="" gradient_end_position="" gradient_type="" radial_direction="" linear_angle="" accent_hover_color="#ffffff" accent_color="#ffffff" type="" bevel_color="" bevel_color_hover="" border_top="" border_right="" border_bottom="" border_left="" border_radius_top_left="5" border_radius_top_right="5" border_radius_bottom_right="5" border_radius_bottom_left="5" border_hover_color="#ffffff" border_color="#ffffff" size="small" padding_top="" padding_right="" padding_bottom="" padding_left="" fusion_font_family_button_font="" fusion_font_variant_button_font="" font_size="" line_height="" letter_spacing="" text_transform="" stretch="default" margin_top="30px" margin_right="" margin_bottom="" margin_left="" icon="fa-arrow-alt-circle-right fas" hover_icon="" icon_position="left" icon_divider="no" hover_transition="icon_position" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset=""]Zur Website[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

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sticky_devices="small-visibility,medium-visibility,large-visibility" sticky_offset="" absolute="off" absolute_top="" absolute_right="" absolute_bottom="" absolute_left="" filter_type="regular" filter_hover_element="self" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" transform_type="regular" transform_hover_element="self" transform_scale_x_hover="1" transform_scale_y_hover="1" transform_translate_x_hover="0" transform_translate_y_hover="0" transform_rotate_hover="0" transform_skew_x_hover="0" transform_skew_y_hover="0" transform_scale_x="1" transform_scale_y="1" transform_translate_x="0" transform_translate_y="0" transform_rotate="0" transform_skew_x="0" transform_skew_y="0" transform_origin="" transition_duration="300" transition_easing="ease" transition_custom_easing="" motion_effects="W10=" scroll_motion_devices="small-visibility,medium-visibility,large-visibility" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset="" last="true" border_position="all" first="true"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="" rule_size="" rule_color="" hue="" saturation="" lightness="" alpha="" user_select="" awb-switch-editor-focus="" content_alignment_medium="" content_alignment_small="" content_alignment="center" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" width_medium="" width_small="" width="" min_width_medium="" min_width_small="" min_width="" max_width_medium="" max_width_small="" max_width="" margin_top="" margin_right="" margin_bottom="0px" margin_left="" fusion_font_family_text_font="" 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Gernot Memmer [/fusion_text][fusion_text animation_direction="left" animation_speed="0.3" animation_delay="0" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" content_alignment="center"] CEO [/fusion_text][fusion_text columns="" column_min_width="" column_spacing="" rule_style="" rule_size="" rule_color="" hue="" saturation="" lightness="" alpha="" user_select="" awb-switch-editor-focus="" content_alignment_medium="" content_alignment_small="" content_alignment="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" width_medium="" width_small="" width="" min_width_medium="" min_width_small="" min_width="" max_width_medium="" max_width_small="" max_width="" margin_top="" margin_right="" margin_bottom="" margin_left="" fusion_font_family_text_font="" fusion_font_variant_text_font="" font_size="" line_height="" letter_spacing="" text_transform="" text_color="" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset="" logics=""] Die Zusammenarbeit mit der BWS schätzen wir von Kohl & Partner sehr – sowohl inhaltlich als auch auf der persönlichen Ebene. Für unsere Kunden entstehen somit Ergebnisse, die begeistern! Besonders schätzen wir den sehr identitätsbezogenen und umsetzungsorientierten Zugang zum Thema Marke und auch das Querdenken der BWS. [/fusion_text][fusion_button link="https://www.kohl-partner.at" enable_hover_text_icon="no" hover_text="" title="" target="_blank" link_attributes="" aria_role_button="0" alignment_medium="" alignment_small="" alignment="center" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" color="custom" button_gradient_top_color_hover="#333333" hue="" saturation="" lightness="" alpha="" button_gradient_top_color="#0069b3" button_gradient_bottom_color_hover="#333333" button_gradient_bottom_color="#0069b3" gradient_start_position="" gradient_end_position="" gradient_type="" radial_direction="" linear_angle="" accent_hover_color="#ffffff" accent_color="#ffffff" type="" bevel_color="" bevel_color_hover="" border_top="" border_right="" border_bottom="" border_left="" border_radius_top_left="5" border_radius_top_right="5" border_radius_bottom_right="5" border_radius_bottom_left="5" border_hover_color="#ffffff" border_color="#ffffff" size="small" padding_top="" padding_right="" padding_bottom="" padding_left="" fusion_font_family_button_font="" fusion_font_variant_button_font="" font_size="" line_height="" letter_spacing="" text_transform="" stretch="default" margin_top="30px" margin_right="" margin_bottom="" margin_left="" icon="fa-arrow-alt-circle-right fas" hover_icon="" icon_position="left" icon_divider="no" hover_transition="icon_position" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset=""]Zur Website[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

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Sie zeichnet Empathie, Kreativität und Leidenschaft aus. Zudem sind sie mit viel Engagement und persönlichem Einsatz durch ihre spezielle Methodik an ein individuelles und maßgeschneidertes, für uns sehr wertvolles Ergebnis gekommen. Nach diesem sehr intensiven Prozess des MarkenProfiling kann man euch nur mehr ins Herz schließen. Als Fremde seid ihr gekommen und bleibt als Freunde. [/fusion_text][fusion_button link="https://www.evahotels.com/" enable_hover_text_icon="no" hover_text="" title="" target="_blank" link_attributes="" aria_role_button="0" alignment_medium="" alignment_small="" alignment="center" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" color="custom" button_gradient_top_color_hover="#333333" hue="" saturation="" lightness="" alpha="" button_gradient_top_color="#0069b3" button_gradient_bottom_color_hover="#333333" button_gradient_bottom_color="#0069b3" gradient_start_position="" gradient_end_position="" gradient_type="" radial_direction="" linear_angle="" accent_hover_color="#ffffff" accent_color="#ffffff" type="" bevel_color="" bevel_color_hover="" border_top="" border_right="" border_bottom="" border_left="" border_radius_top_left="5" border_radius_top_right="5" border_radius_bottom_right="5" border_radius_bottom_left="5" border_hover_color="#ffffff" border_color="#ffffff" size="small" padding_top="" padding_right="" padding_bottom="" padding_left="" fusion_font_family_button_font="" fusion_font_variant_button_font="" font_size="" line_height="" letter_spacing="" text_transform="" stretch="default" margin_top="30px" margin_right="" margin_bottom="" margin_left="" icon="fa-arrow-alt-circle-right fas" hover_icon="" icon_position="left" icon_divider="no" hover_transition="icon_position" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset=""]Zur Website[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

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background_image_medium="" background_image_small="" background_image="" background_image_id_medium="" background_image_id_small="" background_image_id="" lazy_load="none" skip_lazy_load="" background_position_medium="" background_position_small="" background_position="left top" background_repeat_medium="" background_repeat_small="" background_repeat="no-repeat" background_size_medium="" background_size_small="" background_size="" background_custom_size="" background_custom_size_medium="" background_custom_size_small="" background_blend_mode_medium="" background_blend_mode_small="" background_blend_mode="none" background_slider_images="" background_slider_position="" background_slider_skip_lazy_loading="no" background_slider_loop="yes" background_slider_pause_on_hover="no" background_slider_slideshow_speed="5000" background_slider_animation="fade" background_slider_direction="up" background_slider_animation_speed="800" background_slider_blend_mode="" render_logics="" sticky="off" sticky_devices="small-visibility,medium-visibility,large-visibility" sticky_offset="" absolute="off" absolute_top="" absolute_right="" absolute_bottom="" absolute_left="" filter_type="regular" filter_hover_element="self" filter_hue_hover="0" filter_saturation_hover="100" filter_brightness_hover="100" filter_contrast_hover="100" filter_invert_hover="0" filter_sepia_hover="0" filter_opacity_hover="100" filter_blur_hover="0" filter_hue="0" filter_saturation="100" filter_brightness="100" filter_contrast="100" filter_invert="0" filter_sepia="0" filter_opacity="100" filter_blur="0" transform_type="regular" transform_hover_element="self" transform_scale_x_hover="1" transform_scale_y_hover="1" transform_translate_x_hover="0" transform_translate_y_hover="0" transform_rotate_hover="0" transform_skew_x_hover="0" transform_skew_y_hover="0" transform_scale_x="1" transform_scale_y="1" transform_translate_x="0" transform_translate_y="0" transform_rotate="0" transform_skew_x="0" transform_skew_y="0" transform_origin="" transition_duration="300" transition_easing="ease" transition_custom_easing="" motion_effects="W10=" scroll_motion_devices="small-visibility,medium-visibility,large-visibility" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset="" last="no" border_position="all"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="" rule_size="" rule_color="" hue="" saturation="" lightness="" alpha="" user_select="" awb-switch-editor-focus="" content_alignment_medium="" content_alignment_small="" content_alignment="center" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" width_medium="" width_small="" width="" min_width_medium="" min_width_small="" min_width="" max_width_medium="" max_width_small="" max_width="" margin_top="" margin_right="" margin_bottom="0px" margin_left="" fusion_font_family_text_font="" 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Ziel dabei war es die Richtungsweise und Positionierung für uns zu finden. Die Vorgehensweise der BWS schien uns dafür von Beginn an richtig zu sein, die Zusammenarbeit war höchst professionell und sehr angenehm. Die gewonnen Ergebnisse von Selbst- und Fremdbild mittels myBRAND waren nicht nur interessant sondern auch durchaus überraschend. Zusammen mit den Resultaten der weiterführenden Schritten BrandExploration und BrandProfiling wurde uns die wertvolle Grundlage für unsere (Neu-)Positionierung freigelegt. Dei einzigartige und umfangreiche Methode der BWS ist ein Must-Do für eine erfolgreiche und zielführende Markenarbeit. [/fusion_text][fusion_button link="https://www.turrach.at" enable_hover_text_icon="no" hover_text="" title="" target="_blank" link_attributes="" aria_role_button="0" alignment_medium="" alignment_small="" alignment="center" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" color="custom" button_gradient_top_color_hover="#333333" hue="" saturation="" lightness="" alpha="" button_gradient_top_color="#0069b3" button_gradient_bottom_color_hover="#333333" button_gradient_bottom_color="#0069b3" gradient_start_position="" gradient_end_position="" gradient_type="" radial_direction="" linear_angle="" accent_hover_color="#ffffff" accent_color="#ffffff" type="" bevel_color="" bevel_color_hover="" border_top="" border_right="" border_bottom="" border_left="" border_radius_top_left="5" border_radius_top_right="5" border_radius_bottom_right="5" border_radius_bottom_left="5" border_hover_color="#ffffff" border_color="#ffffff" size="small" padding_top="" padding_right="" padding_bottom="" padding_left="" fusion_font_family_button_font="" fusion_font_variant_button_font="" font_size="" line_height="" letter_spacing="" text_transform="" stretch="default" margin_top="30px" margin_right="" margin_bottom="" margin_left="" icon="fa-arrow-alt-circle-right fas" hover_icon="" icon_position="left" icon_divider="no" hover_transition="icon_position" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset=""]Zur Website[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

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transform_origin="" transition_duration="300" transition_easing="ease" transition_custom_easing="" motion_effects="W10=" scroll_motion_devices="small-visibility,medium-visibility,large-visibility" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset="" last="no" border_position="all"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="" rule_size="" rule_color="" hue="" saturation="" lightness="" alpha="" user_select="" awb-switch-editor-focus="" content_alignment_medium="" content_alignment_small="" content_alignment="center" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" width_medium="" width_small="" width="" min_width_medium="" min_width_small="" min_width="" max_width_medium="" max_width_small="" max_width="" margin_top="" margin_right="" margin_bottom="0px" margin_left="" fusion_font_family_text_font="" 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Im Ergebnis eine extrem wichtige Standortbestimmung, so dass wir nun unsere Bad Hindelanger DNA kennen, wofür wir stehen, was uns einzigartig macht und wofür wir alle brennen. Thomas Stranig und sein Team haben mit ganz viel Leidenschaft und Herzblut unsere Wertefaktoren und Spitzenleistungen, die uns Bad Hindelanger ausmachen, herausgearbeitet und aufgezeigt, wo unsere Innovationskraft liegt. Derart auf den Punkt gebracht, können nun entscheidende Handlungsfelder und Schlüsselprojekte definiert werden. Ein solches strategisches Vorgehen für unseren Lebensraum und den darin zu integrierenden Tourismus gibt uns eine klare Identität, klare Positionierung und viele neue und frische Impulse für unsere Zukunft sowie untereinander Vertrauen, Zusammenhalt, Wertschätzung und gegenseitigen Respekt. [/fusion_text][fusion_button link="https://www.badhindelang.de" enable_hover_text_icon="no" hover_text="" title="" target="_blank" link_attributes="" aria_role_button="0" alignment_medium="" alignment_small="" alignment="center" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" color="custom" button_gradient_top_color_hover="#333333" hue="" saturation="" lightness="" alpha="" button_gradient_top_color="#0069b3" button_gradient_bottom_color_hover="#333333" button_gradient_bottom_color="#0069b3" gradient_start_position="" gradient_end_position="" gradient_type="" radial_direction="" linear_angle="" accent_hover_color="#ffffff" accent_color="#ffffff" type="" bevel_color="" bevel_color_hover="" border_top="" border_right="" border_bottom="" border_left="" border_radius_top_left="5" border_radius_top_right="5" border_radius_bottom_right="5" border_radius_bottom_left="5" border_hover_color="#ffffff" border_color="#ffffff" size="small" padding_top="" padding_right="" padding_bottom="" padding_left="" fusion_font_family_button_font="" fusion_font_variant_button_font="" font_size="" line_height="" letter_spacing="" text_transform="" stretch="default" margin_top="30px" margin_right="" margin_bottom="" margin_left="" icon="fa-arrow-alt-circle-right fas" hover_icon="" icon_position="left" icon_divider="no" hover_transition="icon_position" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset=""]Zur Website[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

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letter_spacing="" text_transform="" text_color="" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset="" logics=""] Hans Roth [/fusion_text][fusion_text animation_direction="left" animation_speed="0.3" animation_delay="0" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" content_alignment="center"] CEO [/fusion_text][fusion_text animation_direction="left" animation_speed="0.3" animation_delay="0" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky"] Wir standen vor einer großen Herausforderung und wollten konkret in Erfahrung bringen, warum Menschen nicht bei uns buchen und was das Einzigartige der MarktlAlm ist. Um dem auf den Grund zu gehen, entschieden wir uns, Thomas Stranig und das Team der BWS an Bord zu holen, die neben ihrer langjährigen Erfahrung und ihren effizienten Tools zudem einen enorm empathischen und differenzierten Zugang haben. Die Ergebnisse waren äußerst beeindruckend. Es konnten alle Herausforderungen freigelegt und definiert werden, denen wir nun auf einfache Weise offen und transparent begegnen können. Darüber hinaus konnte über das quergedachte Wertegefüge, der Freilegung unserer Kernwerte und des One-Word-Values, die klare Positionierung der MarktlAlm definiert werden, welche unsere Erwartungshaltung bei Weitem übertrafen. Vor allem zeigten uns die vorgeschlagenen Strategie- und Projekt-Impulse, welch großes Potential unser Unternehmen hat, und können unsere Investitionen viel besser auf die weitere strategische Entwicklung abstimmen. [/fusion_text][fusion_button link="https://www.marktlalm.at" enable_hover_text_icon="no" hover_text="" title="" target="_blank" link_attributes="" aria_role_button="0" alignment_medium="" alignment_small="" alignment="center" modal="" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" color="custom" button_gradient_top_color_hover="#333333" hue="" saturation="" lightness="" alpha="" button_gradient_top_color="#0069b3" button_gradient_bottom_color_hover="#333333" button_gradient_bottom_color="#0069b3" gradient_start_position="" gradient_end_position="" gradient_type="" radial_direction="" linear_angle="" accent_hover_color="#ffffff" accent_color="#ffffff" type="" bevel_color="" bevel_color_hover="" border_top="" border_right="" border_bottom="" border_left="" border_radius_top_left="5" border_radius_top_right="5" border_radius_bottom_right="5" border_radius_bottom_left="5" border_hover_color="#ffffff" border_color="#ffffff" size="small" padding_top="" padding_right="" padding_bottom="" padding_left="" fusion_font_family_button_font="" fusion_font_variant_button_font="" font_size="" line_height="" letter_spacing="" text_transform="" stretch="default" margin_top="30px" margin_right="" margin_bottom="" margin_left="" icon="fa-arrow-alt-circle-right fas" hover_icon="" icon_position="left" icon_divider="no" hover_transition="icon_position" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset=""]Zur Website[/fusion_button][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

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transform_origin="" transition_duration="300" transition_easing="ease" transition_custom_easing="" motion_effects="W10=" scroll_motion_devices="small-visibility,medium-visibility,large-visibility" animation_type="" animation_direction="left" animation_color="" animation_speed="0.3" animation_delay="0" animation_offset="" last="true" border_position="all" first="true"][fusion_text columns="" column_min_width="" column_spacing="" rule_style="" rule_size="" rule_color="" hue="" saturation="" lightness="" alpha="" user_select="" awb-switch-editor-focus="" content_alignment_medium="" content_alignment_small="" content_alignment="center" hide_on_mobile="small-visibility,medium-visibility,large-visibility" sticky_display="normal,sticky" class="" id="" width_medium="" width_small="" width="" min_width_medium="" min_width_small="" min_width="" max_width_medium="" max_width_small="" max_width="" margin_top="" margin_right="" margin_bottom="0px" margin_left="" fusion_font_family_text_font="" 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Bereits beim ersten Treffen war klar, dass die Chemie zwischen uns passt und wir gemeinsam einen bedeutenden Prozess für die Weiterentwicklung der Alpentherme GASTEIN in Gang setzen können. Die verwendeten Methoden und Werkzeuge führten schnell und präzise zum Ziel. Zum einen konnten wir aus den Umfragen und Experteninterviews viele begleitende Erkenntnisse zu unserem Unternehmen gewinnen. Die erhobenen Kernwerte, der OneWordValue und unser Markenversprechen dienen ab sofort als solide Basis für die Kommunikation nach innen und außen. Mir persönlich war das Finden unseres „OneWordValue“ besonders wichtig. Das Beschreiben des Unternehmens in einem Wort und das Verständnis dahinter war essentiell. Am Anfang war ich skeptisch, dass dies für unsere sehr komplexe Unternehmensstruktur überhaupt möglich ist. Das Ergebnis hat mich allerdings eines Besseren belehrt. Auch unsere Gesellschaftervertreter und Eigentümer sind vom Ergebnis begeistert und davon überzeugt, dass das Unternehmen auf einem sehr guten Weg ist. In Begleitung von Thomas Stranig und der BWS, Werner Taurer von Kohl und Partner und unserer neuen Kreativagentur STOFF, die wir ebenfalls gemeinsam mit der BWS gefunden haben, werden wir nun den Weg in die Zukunft bereiten. [/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]